Back to the inbox: Navigating the shift to RCS
As inboxes become more crowded, filtered, and spam-filled, the traditional SMS playbook is becoming increasingly ineffective.
Webinar details
Hear how Ualett is putting RCS into practice. Andrea Martin, Product Manager at Ualett, shares her team's rollout experience, lessons learned, early results, and how branded messaging is helping build trust and drive customer engagement.
Trust is the new deliverability
Why sender credibility, not send volume, is becoming critical to messaging performance and how AI filtered inboxes are changing which messages get seen, trusted, and engaged with.
The new rules of mobile messaging
What messaging teams need to change now to stay visible, and how to combine RCS, push, and email to create more coordinated and effective customer experiences.
How leading teams are approaching RCS
What early RCS adopters are learning, what migration paths from SMS to RCS look like, and how brands are speeding up approval and rollout timelines.
Highlights from our conversation
How Ualett is approaching RCS to build trust, increase engagement, and prepare for the future of mobile messaging.
Why did Ualett decide to invest in RCS?
"RCS gives us brand recognition from the start. As soon as someone sees a message from Ualett hit their inbox, they know exactly who it's from. In fintech, where OTPs, fraud alerts, and other financial messages can easily look like scams, that immediate recognition is huge for us."
How did OneSignal help simplify the RCS rollout?
"OneSignal did a really great job preparing us for the process. There was more technical work than we ever realized, including updating policies, terms, and compliance. But OneSignal helped us through the process the entire time, so we didn't have to navigate it on our own."
Why are richer messaging experiences so valuable?
"Instead of having people pointed toward just one option, we can now give them multiple paths. We can deep link them into our app, send them to a landing page with more information, or let them contact us directly for help."
How did Ualett approach its RCS rollout?
"We identified 20 to 30 different messages that could become RCS experiences. We looked at where richer messaging and multiple calls to action could help customers solve problems faster or get to the right experience more easily."
What early results has Ualett seen from RCS?
"We've seen a huge return from our first RCS campaign. We targeted a specific group of users over the weekend and saw about a 40% open rate, along with more people engaging with the message, returning to our app, and completing the actions we were asking them to take."
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